Customer Privacy Issues You Need to Know

Customer Privacy Issues You Need to KnowCollecting personal data from your customers is a big responsibility and it shouldn’t be taken lightly. Technology can be an amazing tool, but it can also be the downfall of your business if you’re not careful. There are hackers on the prowl looking to steal critical personal information about your paying customers. You may remember a couple of big corporations having breaches in their security, which means no one is safe from predators. This is why you should make yourself and your business partners and employees aware of the sensitivity of customer information. There are a couple of ways that you can protect your customer’s privacy.

Find Out How Much Data You Are Collecting

If you are using a third-party software code for leads, then you may be collecting more data than you realize. Knowing what personal data your company has in its files. Make sure that legal obligations are made known by all of your company’s employees and there should be guidelines made on how to keep that data secured.

Minimize Data that You Collect and Retain

You should focus on only collecting the data that you need and trashing the rest. The less personal data you keep from your customers, the less pressure it will be on you to keep the information safe. A lot of businesses collect additional data that they feel they will need in the future, but this only increases risk of it being stolen by hackers. Also, asking for too much data from your customers may feel intrusive.

Ensure Your Infrastructure has the Best Security

In order to protect your customer’s personal data, you will need security that will keep it safe. If you take credit card payments from your customers, you should be using a high-end encryption software that will disable hackers from retrieving the numbers. This is a good investment to make because it will save you the embarrassment of having to tell your customers that their data has been compromised. Your Web site and network should also have top-notch security.

Create a Privacy Policy

When your customer’s data has been compromised, depending on how much damage has been done, you could face numerous lawsuits from angry customers. By law, it is required that commercial Web site owners have a privacy policy on their site where customers can easily view it. Refrain from using a cut and paste privacy policy because these are legally binding. You should have one drafted up by a lawyer or an expert who deals with privacy policies. There are also tools like Policymaker that can help you draft one up.

Allow Your Customers to Opt-Out

It’s becoming more and more common for businesses to allow their customers to opt out of having their information shared with third parties. This will give your customers more control and make them feel like you are keeping their feelings and concerns a priority.

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Comments

  1. This was very interesting and something that I have been looking for, for awhile. By company has a lot of sensitive information that we have to protect and most of it is on line or at least electronically stored so having privacy issues is something that I am aware of all to well. Thank you so much for taking the time to do this blog it was very helpful.

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