How Customer Recommendations Help Your Business

How Customer Recommendations Help Your Business
These days, the average consumer is more educated than ever. Many shoppers spend 2-6 hours researching a purchase. The number of hours spent researching a product increases by double when it comes to major purchases such as a vehicle. No matter what your product or service is, you want to be the first business people think of when your niche pops into the conversation.

Customer recommendations can be divided into the following categories:

  • Conversational.
  • Specific recommendations.
  • Honest opinions.

Conversational Recommendations

This is when your industry or niche comes up and someone recommends you on the spot. This is the least likely way to grow a business in the digital age, but it is a good thing to have on your side. If you are experienced with networking and know people in your field, this will be a more common form of recommendations. For most people, the conversational recommendation now comes through social media sites.

Specific Recommendations

On social media, these are more likely to occur. The specific recommendation will give a reason why you are the preferred product or brand for the demand. If someone says, “What is the next eye shadow I should try?” it may be followed with a specific recommendation such as, “Try ____! It is longwearing even on hot summer nights!”

 Honest Opinions

Honest opinions are also common on social media. This is when someone gives a verbal or written glowing review of your services or product. Honest opinions count a lot, especially on the web where people are sometimes wary of who exactly wrote what they’re reading. Some people love reviews and use them as the make or break in choosing a purchase.

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