How to Use Split-Testing to Boost Your Business Web Site’s Performance

How to Use Split-Testing to Boost Your Business Web Site’s PerformanceEver wonder why your Web site wasn’t getting a lot of traffic? The best way to find out is to do split-testing. This will enable you to make certain tweaks to your Web site that will help to boost traffic, and you’ll know exactly why it worked. Split-testing can be done by hiring an Internet marketer or on your own, using certain tools.

Identify Web Site Variables You Want to Test

The first step is to find out which areas of your Web site you would like to test. For instance, you can make changes to the wording (i.e. color, font size, font type,etc), the colors you use for the backgrounds, location of words and opt-in boxes, the position and colors of social media buttons for your business or the design and location of your “Buy Now” buttons. Your variations should be focused on what changes that can be made to boost sales, traffic, etc., such as your call to action and on-site optimization.

Begin Making Web Page Variations

After you have decided what variations you want to use for the split-testing, you can begin creating the pages. Just make sure that you use one variation per page, so that you know why it received the results it did.

Install Google’s Content Experiments Program

This is a great tool that can be used for split-testing your Web site. All you have to do is log into your Google Analytics account to see results of your different Web pages.

Last, but not least, you’ll need to measure the results of your Web pages. Try to determine which variations you want to make to your Web site permanently to help boost your site’s performance.